What began as a bizarre mystery at the V&A has now turned into a full-blown flavor hunt, thanks to Steri Stumpie’s delicious new drop – and it’s hitting the streets of Cape Town.
By: Mihlali Jijana
More than just a new flavor, MySteri represents a bold evolution for a brand that’s become a household name in South Africa. Known for its nostalgic charm and creamy taste, Steri Stumpie is now tapping into a new generation of curious consumers with this interactive, story-driven campaign.
From viral moments to live experiences, it’s a masterclass in how to turn a product launch into a citywide adventure.
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Your Mission, Should You Choose to Accept It
The centerpiece of the activation is the MySteri Quiz Game Show – a live, on-the-go competition that puts your senses and wits to the test. Participants are challenged to:
- Guess flavour profiles with only a sip and a sniff,
- Decode cryptic clues that hint at what’s in the bottle,
- And prove their “dairy IQ” in exchange for exclusive Mysteri prizes.
It’s part game show, part treasure hunt, and all flavor-fueled fun.
So, next time you spot a colourful van parked at the beach or buzzing near a local market, don’t just walk by. Step in, take a sip, and see if you have what it takes to unlock the MySteri.
One crash landing. One mysterious flavor. One delicious mystery is waiting to be solved.
Cape Town, your flavor journey awaits.
Catch the MySteri Van at These Stops:
- Saturday, 26 April – Eden on the Bay
- Saturday, 3 May – Camps Bay
- Sunday, 4 May – Llandudno
With thousands of samples being handed out, the experience offers both a taste of the new MySteri flavour and a chance to crack the campaign’s elusive code — a playful invitation to #SolveTheMySteri.