Struggling to grow as a content creator? You might be making common mistakes that are holding you back. But don’t worry — we’ve got the solutions to help you turn things around!
By: Mihlali JIjana
Here’s What You’re Doing Wrong — and How to Fix It
1. Ditch the Unnecessary Introductions
What You’re Doing Wrong: Starting with long, dull intros like “Welcome back to my channel” makes viewers lose interest fast.
What to Do Instead:
Open with a strong hook that immediately tells viewers why they should keep watching. Use engaging, natural language that makes your content feel inclusive and personal.
2. Picking the Wrong Niche
What You’re Doing Wrong:
Choosing a niche just because it’s trending will leave you uninspired and burnt out.
What to Do Instead:
You can pick a niche in which you’re genuinely interested. Passion fuels consistency, and consistency builds trust. Focus on content that excites you and resonates with your audience.
3. No Content Plan = No Growth
What You’re Doing Wrong:
Posting randomly without a content plan leads to inconsistency and low engagement.
What to Do Instead:
Create a content calendar and research trending topics. Understand SEO basics to boost visibility and analyze competitors to find content gaps.
4. Lack of Purpose
What You’re Doing Wrong:
If you don’t know why you’re creating content, your audience won’t either.
What to Do Instead:
Define your purpose:
- Entertain (e.g., vlogs, humor)
- Sell (e.g., product demos, brand storytelling)
- Inspire (e.g., motivational content, personal stories)
- Educate (e.g., tutorials, how-too)
Pro Tip: End with a Call to Action
Tell viewers what to do next! Whether it’s liking, subscribing, or commenting, a strong CTA boosts engagement and helps grow your audience.
Make these changes, and watch your content thrive!
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