By: Alexis Tshangana
Samsung Electronics Co.Ltd. has announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created. Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world.
A first-of-its-kind customised Snapdragon 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI and superior camera range and control with Galaxy’s next-gen ProVisual Engine.

Samsung’s Most Intuitive and Effortless Mobile Interactions Yet
With One UI 7, the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalised AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.
Hyper-personalised Experiences with Privacy Secured
In the era of AI, personalisation goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine powers personalised AI features by safely analysing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns.
Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify.
Galaxy’s Most Powerful Performance Ever
The Galaxy S25 series is powered by the Snapdragon 8 Elite for Galaxy. With unique customisations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU and 30% in GPU compared to the previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit.

Durable Design Embracing a More Circular Approach
The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.
Galaxy S25 Ultra features durable titanium and the new Corning Gorilla Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.
The Galaxy S25 series will be available for pre-order from 23 January to 13 February 2025. Galaxy S25 Ultra will be available in Titanium Silver blue, Titanium Black, Titanium White silver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icy Blue and Mint.
For more information about the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.