The grand opening of TFG’s first JD Sports store in South Africa was spectacular! On November 15, 2024, Canal Walk sneaker enthusiasts and fashion lovers gathered for this monumental event. The atmosphere was electric, creating an unforgettable experience that set a thrilling tone for the future of sport and style.
By: Mihlali Jijana
JD Sports is a prominent international retailer specializing in branded sports and casual apparel. The company offers a diverse selection of well-known brands, including Nike, Adidas, New Balance, The North Face, and Birkenstock This combination of globally recognized labels allows JD to deliver a distinctive shopping experience and appealing proposition to its customers. In March of this year, TFG entered into a significant retail partnership by signing a franchise agreement with JD, a prominent name in the fashion, sports, and lifestyle retail industry.

The flagship opening featured in-store events like a ribbon-cutting ceremony, giveaways, a customization station, music, and influencer appearances. JD partnered with local talents—Motel 7, Romi Flowers, Lorenzo Plaatjies, and Blessing Blaai—to celebrate and support the South African creative community.

TFG CEO Anthony Thunström stated that the “partnership with JD Sports strengthens TFG’s position in the South African athletic and leisure apparel market.” He expressed excitement about introducing JD to South Africa, emphasizing TFG’s commitment to delivering a superior shopping experience for customers seeking the best sports products.

TFG will expand JD in South Africa with 50-60 new stores over the next 5 years, starting with the second store opening in Eastgate next month.

JD Sports’ International Franchise Director, Chris Rowan, expressed excitement about launching their first store.” He noted it as a significant step in their international expansion and acknowledged their partnership with TFG.” Rowan thanked the teams for their hard work and brand partners for their support.