By: Kelebogile Matsepe
Podcasting is the new girl at school that all the boys either have a crush on or want to pursue. Let’s find out how valuable our “it” girl can be on the business playground.
Podcasting is that girl next door, she is the girl you as they boy want to wife and show off to the other boys, as podcasting is an essential tool for marketing but is not difficult and expensive to set-up. Neither is it dependent on budget or size. Is that not every man’s dream? A lady who will show you off and is not breaking your bank. JACKPOT!
Read more: a way for small business owners to fast track their businesses after 2 years of lockdown
She(podcasting that is), has become one of the most popular mediums for the boys (businesses that is), to connect with their potential customers and build relationships. Your company can make use of the platform as a form of a good marketing strategy.
How is it good for your marketing strategy?
1. Beneficial approach to advance your product and services
through Customer Education and Support: as Podcasts can be used to educate customers about products, services, and industry-related topics. By addressing common questions and providing valuable insights, businesses can enhance customer support, reduce inquiries, and build trust with their audience.
2. Establishes connection with customers
through Audience Engagement: podcasts create an intimate and personal connection with the audience. Through the power of audio, businesses can engage with listeners on a deeper level, creating a sense of trust and loyalty. Listeners often develop a connection with the hosts, which can lead to increased customer engagement and brand loyalty.
3. Sets up control in an industry
through Thought Leadership: hosting a podcast allows businesses to share their knowledge and insights on industry trends, best practices, and emerging technologies. By positioning themselves as industry experts, businesses can enhance their reputation, attract new customers, and differentiate themselves from competitors.
4. Ideal for furthering brand presence and reach more potential customers
through Branding and Awareness and Lead Generation: podcasts offer a platform for businesses to showcase their expertise, share their brand’s story, and establish themselves as thought leaders in their industry. By consistently delivering valuable content, businesses can increase their visibility, reach a wider audience, and build brand recognition. Podcasts can be an effective lead generation tool. By including a call-to-action in episodes, such as directing listeners to a landing page or offering a special promotion, businesses can drive traffic, capture leads, and nurture them through the sales funnel.
When you’re not dealing with your business here is a podcast people should listen to in 2024