Campari, Italy’s iconic red apéritif, and Imbibe Magazine came together for Negroni Week in support of the Slow Food’s mission to foster a more equitable and sustainable world of food and beverage through a series of local events at bars, restaurants and retailers around the world. With the unbreakable bond between bartenders and the world of mixology, the global charity initiative puts the power of fundraising in the hands of the industry, growing over the past decade to attract thousands of partners in over 80 markets, and raising over R75 million for global causes.
Since the cocktail’s creation in 1919, Campari has been the red heart of the Negroni, a cocktail which showcases the unique flavour profile of Campari and is now one of the most-loved cocktails globally. The Negroni’s rise in popularity wouldn’t have been possible without the limitless skill of bartenders sharing their talent with the world; these connections will be at the core of Negroni Week 2023 activations, strengthening the mutual appreciation between Campari, global bartenders and Negroni enthusiasts worldwide.
Slow Food, the official giving partner for the second year, is a global movement of local communities and activists, across more than 160 countries. Just like Campari and the Negroni, Slow Food has Italian roots, creating the perfect pairing.
WHAT NEGRONI WEEK 2023 OFFERED?
There’s no Negroni without Campari, just like there’s no industry without bartenders. To celebrate this bond, the Slow Food Negroni Week Fund gave direct support to those in hospitality. Throughout the week there was am opportunity to celebrate cocktail culture and show appreciation for the art of mixology, recognising the dedication and skill of bartenders to create one of the world’s most iconic and loved cocktails.