Justine, South Africa’s beloved personal care, cosmetics and fragrance brand, is celebrating 50 years since changing the face of South African skincare by creating and introducing the iconic Tissue Oil in 1973.
Half a century later, still using science to get the best from nature, Justine has become a proudly South African beauty phenomenon that is idolised for its beauty and skincare creations, respected for changing and shaping women’s lives through entrepreneurial opportunities, and loved for its dedication to eradicating breast cancer and uplifting communities.
“The Justine story is a remarkable South African story that speaks of resilience, agility and adaptation to evolving marketing conditions as well as constant innovation that continues to be on the leading edge of beauty lovers’ needs,” says Mafahle Mareletse, MD of Avon Justine in Turkey, Middle East & Africa. “It is a noteworthy case study that casts confidence on South Africa’s capability and limitless potential to use science and nature to produce world-class beauty products. Most importantly, it is an empowering lesson to entrepreneurs on the value of identifying gaps in the market and finding solutions to narrow those.”
“The brand remains committed to the promotion of women in science through the involvement of female scientists in the development of Justine products,” elaborates Mareletse. “As a proudly South Africa brand, we have strict policies that ensure we employ local people since Justine products are manufactured locally. In our 50th year and going forward, we will continue making considerable investment in the community through involvement in the Thuthukisa together foundation which promotes early childhood development. The eradication of breast cancer remains a paramount priority for Justine and we will persevere with supporting breast cancer causes and being frontline activists against the disease.”
With its 50th birthday celebrations, Justine is introducing a series of special offers, discounts, surprises, and delights on skincare, cosmetics, and fragrance products. You can keep up-to-date information on all Justine promotions by keeping an eye on Justine’s social media pages, contacting your nearest Justine Consultant or visiting their online store, www.justine.co.za.