Sandton, South Africa – The first of March was not only the genesis of a new month, but it also marked the momentous occasion of the opening of Alpha Industries’ first flagship store in South Africa and second in the world! Over 100 guests were given a good old fashioned American welcome with U.S inspired food, drinks and great music.
More than 6 decades have passed and Alpha Industries continues to grow and evolve by making the outerwear brand accessible to the consumers.
With a rich military heritage, the brand was originally commissioned by the department of defence to design and manufacture high performance outerwear for the US Military and went on to become one of the biggest suppliers of apparel for the US military.
With apparel manufactured for the most dreadful conditions, the outerwear is nothing short of the highest quality with longevity in mind and a mission to inspire heroism in all forms by outfitting men and women to realize their limitless potential.
The industrial-esque store design makes you feel like you are at an airbase, ready to take flight in your bomber jacket and aviator glasses.
The concept store’s inauguration was flooded with well-known South African fashion enthusiasts including Yasmine Furmie, Mihlali Ndamase, Maps Maponyane, L-Tdo and Kim Jade.
The store is designed to provide a unique shopping experience that expresses exactly who the
brand is. Take flight with Alpha Industries and visit their store in Sandon City or shop online at