Popular dancer, vocalist and footballer Paballo Mothapo, affectionately known as Pabi Cooper, has joined forces with one of South Africa’s most loved antiperspirant deodorant brands, Shield, as their new brand ambassador. Cooper has been at the forefront of South African dance culture since she hit the scene in 2021 and has been making a positive impact on her massive audience by challenging them to move with confidence through her social media platforms ever since.
Cooper recently joined the brand on set to shoot a punchy new television commercial (TVC) featuring her new smash hit, ‘Waga Bietjie’, which highlights Shield’s proven superior protection against sweat versus its prior formulation. The TVC debuts on 12 November 2022 and showcases how Shield gives you the confidence to move while keeping you dry and fresh for longer.
“I’m so excited to partner with Shield as their brand ambassador. When the brand approached me for this partnership, I didn’t even think twice because I’ve been using Shield for years and it has given me the confidence to stay dry and fresh for longer, especially when I get on stage to do what I do best”, said Cooper.
“Pabi Cooper is the perfect ambassador as she embodies the brand’s personality and ethos. Her young energy and confidence are true to what the brand stands for and believes in, and we are proud to partner with someone that we know our consumers love and admire. We cannot wait to see this brand collaboration grow from strength to strength”, said Sphelele Mjadu, Unilever Beauty, Wellbeing & Personal Care PR Lead for Africa.
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