A new day has dawned for the advertising industry as legends of the industry teamed up with the new breed of black advertisers at the launch of the Black Agencies Network Association (BANA). This is a consortium made up of 100% black owned advertising and marketing agencies with a vision of establishing a sustainable business environment for black communication professionals.
Industry pioneers involved are Happy Ntshingila, Reuel Khoza, Peter Vundla, Dennis Mashabela, Beatrice Kubheka, Peter Vundla, Letepe Maisela, Dimape Serenyane, Jannie Ngwale, Nkwenkwe Nkomo, Beatrice Qubeka, Horace Mpanza, Madala Mphahlele, Nimrod Mkele, Gary Morolo, Tholi Ngwenya & Eric Mafuna.
The recently held launch was at the Industrial Development Centre in Sandton, August 4, 2022, where the BANA promised to drive transformation in the advertising industry.
“Advertising is a mirror of our society, and the industry needs to reflect the communities we operate in. Currently, the industry does not reflect this, hence we give birth to our organisation”, says Groovin Nchabeleng, the Chairperson of BANA.
As it stands, the total advertising spend in South Africa is ±R58bn (total includes traditional as well as digital advertising) and black agencies account for less than 2% of that spend. Over the years, there has been little progress and black agencies remain largely excluded.
Through advocating for various policy changes to enable black enterprise development, BANA aims to be the voice of the unheard and the face of the unseen in Advertising.
For more information visit BANA’s website.