The beauty industry is quickly expanding, and Africa, thankfully , has not been left behind. African YouTubers are among the world’s largest beauty influencers. Here are some of our favourite beauty channels that are worth subscribing to:
Cynthia is a fashion blogger and influencer from South Africa who presently resides in Cape Town. She has a strong interest in all aspects of the beauty industry. Her channel is all about proper skin care routines, how to style and take care of your wigs and how to master the art of applying make-up.
In her channel, Maame helps ladies who have issues on how to style/ fix their hair on a daily basis with amazing hair tutorials. She shares tips, tricks, she sometimes do product reviews and random content related to lifestyle.
Beauty, fashion, and lifestyle blogger, Dimma gives her viewers an insight into her life as a Nigerian but most importantly it is a way to share some of her favourite things. This includes beauty, travel, and lifestyle tips. She believes that you thrive as a person when you pursue the things that you are most passionate about.
Known for her self-titled YouTube channel, her beauty vlogging has risen massively , she shares make-up tutorials, get ready with me videos, equipment hauls and reviews. She is not only a youtuber but an entrepreneur too, the lifestyle influencer has her very own lash brand called ‘Lash Me Baby’.
Vongai is an award-winning Zimbabwean beauty influencer , professional make-up artist and an avid hair and fashion enthusiast based in South Africa. The beauty content creator has worked with various brands such as Revlon, Johnson’s and Sensodyne.
Foyin is a freelance fashion, lifestyle and beauty writer, make-up artist and content creator of FoyinOg.com. Here she showcases her favourite fashions, outfits, music, photography, and writing. Over the years, she has collaborated with brands such as Seventeen Magazine, Cosmopolitan Magazine, Style Africa, A Fashion Friend, Bernini SA, Mr Price, Essence Cosmetics, The Fix and more.
People’s Magazine describes Shalom as a beauty and lifestyle content creator that is dedicated to making the beauty industry more diverse. Her life was permanently changed while she was growing up in Nigeria when she was burnt in a kitchen accident .Years later, she relocated to the U.S, where she found comfort and confidence in vlogging, after struggling to accept herself after the incident and having to depend excessively on cosmetics. Shalom has now built a following of 2.3 million of people on YouTube, here she discusses her road to self-love and why representation is important.
Nyma is a beauty vlogger and anti-discrimination activist, she is well-known for her YouTube series, ‘The Darkest Shade’. She evaluates the darkest shades of products from various make-up brands and criticizes the beauty industry’s under-representation of darker skin tones.